3 Years of Business Failures
Condensed Into One Page

I lost $100K+ making these mistakes so you don't have to. Every lesson here is from real experience - no theory, no BS.

52 Hard-Learned Lessons
$100K+ In Costly Mistakes
3 Years Of Real Experience
📈

Marketing & Sales

The lifeblood of any business
⚙️

Systems & Automation

Work smarter, not harder
👥

Employee Management

Building winning teams
🧠

Mindset & Discipline

The real competitive edge
💰

Financial Strategy

Money management that works
🤝

Founder Dynamics

Partnership success secrets

Marketing & Sales Lessons

Without marketing, you have no business. Period.

🎯

Marketing First, Everything Else Second

You can have great marketing and poor product delivery, and still make money. But with poor marketing and the best product? You'll make nothing. I spent 2 months on a website nobody saw - don't be me.

Critical
💯

The 100% Close Rate Trap

If you're closing 100% of sales calls, you're charging too little. Ideal close rate? 35-40%. Test higher prices until people start saying no - that's where the real money is.

Revenue
📊

The $100K Data Mistake

I lost $100,000 making decisions based on feelings instead of data. Track everything: sales calls, CTAs, show-up rates. Airtable ($24/month) is Google Sheets on steroids - worth every penny.

Systems
🎨

Copy What Works

Find what your successful competitors are doing and recreate it. TikTok succeeded, then Instagram made Reels, YouTube made Shorts. Follow proven trends, don't try to reinvent the wheel.

Strategy
💸

Know Your Customer LTV

If a customer's lifetime value is $7 and you keep 50%, you can spend $1.50-$2 to acquire them. Don't panic if ads lose money initially - they get cheaper with more data. But don't waste $500 on a dead campaign either.

Metrics

Systems & Automation

Systems separate the businesses that scale from those that fail.

🔧

The Solopreneur Scaling Formula

1) Do everything yourself first. 2) Hire employees to do what you were doing. 3) Use your free time to build systems that eliminate what employees do. This lets you hire cheaper or get more done with the same people.

Growth
📋

Track or Die

Lack of systems killed my previous ventures. No organization = communication problems = death. Track everything, automate what you can, and document every process. Chaos doesn't scale.

Critical
🚀

The Business Cycle Blueprint

1) Find marketing that works. 2) Perfect your service/product. 3) Maximize revenue from existing clients. 4) Build systems (automate delivery, onboarding, communication). 5) Scale up. Most people do this backwards.

Framework

Employee Management

The harsh truths nobody wants to tell you about managing people.

💼

The Cruel Truth About Salaries

Business is about lowest costs for highest output. If someone will do the job for $3/hour instead of $5/hour with same quality, you have to make the hard choice. Remove emotion from these decisions.

Reality
📈

When to Give Raises

Ask: Is this employee replaceable for the same output? If yes, no raise 4/5 times. If Henry sells the same as new hires Mary, Cooper, and Carlos after a year, he's replaceable. Only loyalty and reliability might justify it.

Decisions
🎮

Gamify for Performance

Standard salary + commission = lazy employees. I use 3 bonus systems: 1) Daily performance ladder 2) Consistency bonus (hit 70% of targets) 3) Team performance bonus. Margins stay similar but revenue explodes.

Innovation
❓

The Employee Mistake Framework

Before firing, ask: Did they know about the task? Did they have resources? Was there a misunderstanding? Was the deadline clear? Most "bad employees" are actually management failures.

Framework

Mindset & Discipline

The difference between those who make it and those who don't.

⚡

Nothing Gets Easier, You Get Stronger

My mentor Anyro told me this and it changed everything. The problems at $100K/month aren't easier than at $10K/month - they're different. You just become capable of handling more.

Wisdom
🔄

Consistency Is Everything

The competition succeeding is working every single day. I've been inconsistent and paid for it. Show up daily trying to make 1 thing better - do this for years and you literally cannot fail.

Fundamental
🐌

Slow Motion > No Motion

Some days I don't feel like working. I'm not Iron Man. But sitting at your computer trying is better than not. On your worst days, do the easy tasks: fix a bug, send an email, research competitors.

Daily
✅

Redefine Success Daily

Stop measuring success by money made today. Write what needs to get done, do it all = successful day. This removes emotion and focuses on progress, not results. Changed my life.

Mindset
💪

Discipline > Motivation

Motivation is temporary. Discipline is forever. Having to be motivated to work only lasts so long. Being disciplined and working regardless of feelings? That's how empires are built.

Truth
🎯

Find Your Fuel

12 hours at a computer isn't fun. But I imagine my family having everything they need with no worries. That's my fuel. Find yours - you'll need it on the hard days.

Personal

Financial & Business Strategy

Money lessons learned the hard way.

% $ 📊

Margins vs. Volume

$100K at 50% margins = $50K profit. $200K at 35% margins = $70K profit. Stop obsessing over margins when scaling. Lower margins with higher volume often means more money in your pocket.

Math
📈

Scale When It's Working

My biggest failure? Not capitalizing when things worked. We stayed stagnant instead of taking risks and scaling. Comfort killed us. When something works, pour gas on the fire.

Regret
⏰

Time Allocation ROI

If content brings 8/10 clients but takes 20 hours/week, while cold email brings 2/10 clients in 1 hour/week, do more cold email. Always optimize for money output per time input.

Efficiency

Founder & Team Dynamics

Hard truths about partnerships and building with others.

🤝

Founder Friction Is Inevitable

It will happen. When your co-founder makes a bad decision that loses money, don't break them down. Figure out why it failed together, take the loss together. Be open about what you're doing or it looks like you're slacking.

Reality
👥

Your Circle Determines Success

I have 2 types of friends: ones for laughs occasionally, and ones I sit on 14-hour calls with building. We fall asleep on calls and wake up working. The progression from this is unmatched.

Growth
💬

Have The Hard Conversations

Avoiding tough talks is the root of failure. They're jarring and annoying but NECESSARY. If something isn't going your way, embrace it and find solutions instead of applying metaphorical painkillers.

Critical

Why I'm Giving This Away Free

Started at 14 with dropshipping. Made 1 sale and thought I'd be rich 😂

Tried Instagram theme pages, hacking video games for coins, lost $5K in crypto at 16, failed at SMMA after grinding 12 hours daily for 3 months...

Finally hit with an influencer marketing agency. Made good money, then a client ran off with $4K. Back to zero.

Found strategies that worked, made money but got complacent and built zero systems. Lost everything again.

September 2024, lost everything again. Rebuilt from scratch to $100K MRR within 6 months, with systems and data. Had Co-founder issues, he stole the companies earnings leaving me at $0.

Currently starting again solo with all my knowledge I've acquired in business over the last 3.5 years, Documenting everything.

Every failure taught me something. Now I'm sharing it all because when you win using these methods, you'll remember who helped you get there. And that relationship is worth more than any course fee.

8+

Failed Businesses

$100K+

Lost to Mistakes

3 Years

In the Trenches

$0

Cost to Learn

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